OzEnergy is committed to providing energy to Australian consumers and ensuring a legacy of social and environmental responsibility. They needed a logo design that represented not only Queensland, Australia, but also their efforts towards environmental awareness.
There were several iterations we worked with to fully capture the ideas and practices behind OzEnergy. We finally landed on a silhouette of Queensland with a green pipe running through. The curved edges help evoke an approachable nature and the green encourages lucrative and environmental motifs.