Making the Best, Better
Desert International Horse Park (DIHP) organizes and runs more than ten weeks of premier horse competition in Thermal, CA. These shows are regarded as the second largest in the country and draw exhibitors from all over the United States, Canada, and Mexico.
I was hired by DIHP to seamlessly design the company’s presence on both digital (website, email, social media) and physical (printed marketing, prizes, way-finding) experiences. My background with design shaped the way I approached each project; from how design assets were created for social media sharing to how signs would be understood at a quick glance.
Marketing
• Organically grew Instagram account to nearly 5,000 followers in six months with a concentrated 94.43% growth in followers from January 13 - March 10
• An average Instagram impressions of 77,000 per week
• An average Instagram reach of 3,435 per week
• Organically grew Facebook page to over 2,500 likes in six months with a concentrated 39.96% growth in followers from January 13 - March 10
• An average Facebook engagement of 14,479 per week
• An average Facebook reach of 9,590 per week
Published Writing
Jan 13, 2020: NEW EQUITATION PROGRAM ADDED TO THE 2020 DESERT CIRCUIT AT THE DESERT INTERNATIONAL HORSE PARK
Jan 18, 2020: WEEK ONE CHAMPIONS OF $30,000 ULCERGARD GRAND PRIX AND $1,000 U25 CROWNED
Jan 18, 2020: MARSHALL & STERLING INSURANCE DERBY PROGRAM KICKS-OFF WEEK ONE
Jan 20, 2020: ALI RAMSAY AND LUTZ SOAR TO FIRST PLACE TITLE IN $100,000 HORSEFLIGHT GRAND PRIX
Jan 21, 2020: NICK HANESS & REESE’S RIDE TO SWEET SUCCESS IN THE $5,000 USHJA NATIONAL HUNTER DERBY – PRO
Jan 21, 2020: NATALIE RAE MEDLOCK & LUCIANO EARN TOP HONORS IN $5,000 USHJA NATIONAL HUNTER DERBY – JR/AM
Feb 04, 2020: DESERT INTERNATIONAL HORSE PARK TO HOST FEI DRESSAGE WORLD CUP™ QUALIFIER IN 2020
Feb 21, 2020: NICOLE WILSON, MARISA METZGER, AND CENTERFOLD K EARN TOP PLACING IN $2,000 PRO/AM LOW HUNTER CHALLENGE
Feb 28, 2020: CARLETON BROOKS & GONE COUNTRY BRING HOME CHAMPION IN THE $7,500 USHJA NATIONAL HUNTER DERBY – PRO
Feb 28, 2020: NATALIE RAE MEDLOCK & LUCIANO EARN TOP HONORS IN $7,500 USHJA NATIONAL HUNTER DERBY – JR/AM
Mar 01, 2020: ROSEBOOM TAKES TOP HONORS IN $1,500 USHJA PONY HUNTER DERBY, SPONSORED BY AIG
Mar 08, 2020: DESERT CIRCUIT WEEK VIII FINALE
Logo Design

Digital Design



Print Design

Prizes and Way-Finding




