Over the past year, I have worked with the Director to update the look and feel of CASEpeer Legal Software. The SaaS business is centered around a very professional aesthetic: clean lines, sharp text, and clear messaging. After most of their marketing assets had been updated, it was time to turn to their tri-fold brochure. This is handed out at conferences, where other attorneys are inundated with other promotional materials.
I wanted to create a brochure that would build off the recognizable brand CASEpeer has built and catch the eye with bold copywriting on the front cover. The information is displayed in an engaging way, encouraging the holder to flip through the brochure and read more. The titles are bold and the text is direct, leaving the attorneys with no confusion as to what the company does and why it is beneficial to use them.