Bay City Equestrian asked me to create a logo for their new equestrian brand: a training, sales, and rehabilitation service for equestrians in the Aiken, SC and surrounding communities. With the equestrian community being such a saturated market, BCE needed a logo design that would not only be simple enough to understand from a distance but also intriguing enough to be memorable.
After a few failed iterations involving city artwork, we brought the logo back to the basics to help present BCE in a more traditional light. We landed on a line art sketch of a horse jumping alongside the initials of the farm. The logo is optimized to be used on all marketing material, apparel, and large scale formats (such as tents, signs, and more).
With the completion of the BCE Logo + Branding, another logo for a sister company was also needed. This logo needed to be in the same family as the previous logo, but able to stand alone if necessary. Below is the second logo we finalized.